Strategi Kemitraan Pengepul Kopi dalam Membangun Loyalitas Petani di Desa Warjabakti, Cimaung, Bandung
Keywords:
kemitraan, kopi, loyalitas petani, pengepul kopi, strategi bisnisAbstract
The growth of the coffee sector in Indonesia has also driven increased coffee trading activity, particularly in interactions between farmers and collectors at the local level. Long-term partnerships have been established between collectors and farmers in Warjabakti Village, Cimaung District, Bandung Regency, where these relationships extend beyond buying and selling transactions to develop into sustainable cooperative relationships. This study was conducted to identify partnership strategies implemented by coffee collectors to build farmer loyalty and the various factors that influence such loyalty. A qualitative descriptive approach was used in this study, with data collection methods including observation, interviews, documentation, and literature review. The research findings revealed that farmer loyalty is influenced by several aspects, such as price stability and payment systems, capital assistance, communication, and familial relationships between collectors and farmers. Trust is a crucial element, alongside economic factors, that drives farmers to maintain cooperation with certain collectors. Partnership strategies built through personal approaches and social relationships have proven effective in supporting the sustainability of collectors' businesses while providing farmers with a sense of security when selling their crops.
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Copyright (c) 2026 Angeu Sri Nur Aini (Author); Bambang Santoso (Translator)
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