Pengaruh Kualitas Layanan Digital, Kepercayaan, dan Kemudahan terhadap Minat Penggunaan Aplikasi My Super Indo
Keywords:
Kemudahan penggunaan, kepercayaan, kualitas layanan, layanan digital, minat penggunaan, My Super IndoAbstract
This study aims to analyze the influence of digital service quality, trust, and ease of use on the intention to use the My Super Indo application among consumers in Mojokerto. The rapid development of digital technology has encouraged changes in consumer shopping behavior from conventional methods to online shopping applications. This research applied a quantitative approach using explanatory research methods. Data were collected through questionnaires distributed to 100 respondents who had used the My Super Indo application, selected using purposive sampling techniques. The data analysis technique used multiple linear regression analysis with the assistance of IBM SPSS Statistics 25. The results showed that digital service quality, trust, and ease of use partially and simultaneously had a positive and significant effect on the intention to use the My Super Indo application. Digital service quality was proven to have the strongest influence, followed by trust and ease of use. The coefficient of determination value indicated that 47.8% of the intention to use the application could be explained by the three independent variables, while the remaining 52.2% was influenced by other variables outside the study. Therefore, improving digital service quality, maintaining consumer trust, and enhancing application usability are important strategies to increase consumer interest in using the My Super Indo application.
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Copyright (c) 2026 Havid Firman Nur Wahyu (Author); Bambang Santoso (Translator)
This work is licensed under a Creative Commons Attribution 4.0 International License.
