Sistem Informasi Pengelolaan Barang Logistik Bantuan Bencana Pada Strategy In Building Halal Tourism Awareness In Anyer
Abstract
Halal tourism has developed into one of the main sectors in the global tourism industry, with Indonesia as one of the potential destinations because the majority of its population is Muslim. Anyer, as a popular beach tourism destination, has a great opportunity to become a leading halal tourism destination. However, public and business awareness regarding halal tourism in Anyer is still relatively low compared to other destinations such as Lombok and Aceh.
This study aims to evaluate strategies in building halal tourism awareness in Anyer. Using a qualitative approach with a case study method, data were collected through in-depth interviews with stakeholders, participant observation, and document analysis. The results of the study indicate that effective strategies in increasing halal tourism awareness include the use of digital media, effective promotion, collaboration with stakeholders, and education for the community and business actors.
The study also found that the increase in the number of tourists to Anyer was influenced by infrastructure, government policies, tourism promotions, and developing tourism trends. By implementing broader marketing strategies, strengthening halal facilities, and clearer regulatory support, it is hoped that Anyer can develop into a competitive halal tourism destination, so that it can attract more Muslim tourists and contribute to regional economic growth.
Keywords: halal tourism, tourism awareness, marketing strategy, Anyer, tourism industry
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